CLIENT BRIEF
Country-by-Country (CbC) Reporting requirements and deadlines can be an overwhelming and complex. The marketing manager at Wolters Kluwer wanted to develop a quick assessment that would cut through all the noise surrounding CbC Reporting and give their clients an idea of exactly what those requirements are and what their lodgement date would be.
OUTCOME
Working with the marketing manager we came up with a concept around the visuals for the campaign and develop the mockup for the UI of the questionnaire. Once we had a visual mockup, we took this to the developer and worked with him on getting the project live. In addition to the interactive tool, an automated email template needed to be designed and developed to send through the results of this test. Taking the design elements from the tool, I designed and coded up the email templates and sent them to the developer to implement into the system.
Campaign Elements:
- Assessment Tool
- Automated Email with results
- Web Banners to promote the tool
