CLIENT BRIEF
Wolters Kluwer: New pull-up banners were required for all the events we had throughout the year. These were in need of a brand refresh, and across all the regions and different products there was inconsistent branding.
MyWorkpapers: To provide pop up banner design based on the recent event stand concepts. Important inclusions; web address, integrations, icons or screen shot of the platform, and the MyWorkpapers logo.
OFX: The UK team needed a new Pull-up banner for their events based on the new tagline “where the world’s moving for global money transfers”, the client specifically requested to have a few imagery options that highlighted this global sentiment.
OUTCOME
Wolters Kluwer: We refreshed all the banners in one go, to create brand consistency and continuity within the regions, and across the products. For the generic Wolters Kluwer branding, there were 2 messages, plus a plain logo only banner. With the product banners, we created one for each of the products, CCH iFirm, CCH iKnow, CCH iQ and CCH eLending. We also included some more broader Tax & Accounting messages, these messages were in line with the messaging in the most recent eBook.
Each country’s banner was tailored with the correct URL and imagery was also changed according to region.
Pull-up Banners created:
Australia: 2 image based, 1 logo only
New Zealand: 2 image based, 1 logo only
Malaysia: 2 image based, 1 logo only
Singapore: 2 image based, 1 logo only
MyWorkpapers: The banner created took elements from the recent stand designs including the most relevant information. I created a few different options some that had the screenshot imagery and others that had the icons. I tried to ensure that the information was clear whilst keeping the design clean.
OFX: The banner design created reflected the idea of the company being bigger and global. The client really liked the fact that the image chosen depicted the UK, even though the company’s head office is in AU. In addition to this, the imagery was warmed up to align with the company’s branding.
